Brand strategy + design for people who feed people

fresh fare and fun for all

OKI MOMO ASIAN GRILL

 
 
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challenges

  1. Introduce a new fast-casual Asian restaurant concept into an oversaturated market.
  2. Overcome the idea that organic/healthy doesn’t have to mean boring.
  3. Create an engaging brand that has a connection to Asian culture without succumbing to clichés.
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approach

We changed the original name, Momo (meaning “peach” in Japanese), to Oki Momo (“big peach”) for better distinction amongst similar establishments, and found inspiration in everything from origami to Japanese robots to the traditional peach tree.

 
 
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a playful pair

Characters “Oki” and “Momo” are the joy behind the geometric and the happiness in the health-conscious. Their interaction with the 3D world brings them to life and brings the menu into the narrative.

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a true experience, franchise-ready

Packaging and store environment designed with first location budget in mind, but with a vision for expanding into a multi-unit chain.

 
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fare play

Website design maintains the joy while prioritizing communication…

  • Branded messaging keeps thing fun, light, and engaging
  • Easy-to-use Content Management System (CMS) allows offerings or prices to adjust at any time.
  • Extensive, uniquely structured menu is well organized.
  • Color-coded icon system notes dietary requirements.
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momo marks the spot

Making sure customers can easily find your location is paramount. Integration with Google maps allows for:

  • Easily accessible contact info, hours, and directions.
  • Embed on any page—including the homepage—to keep location info front and center for the customer.
  • Custom markers to capture playfulness of the brand.
  • Custom styling to compliment the brand color palette.
  • Expansion! Ready to note additional locations as Oki Momo franchises.
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Results

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ENGAGEMENT

Personality-packed branding connects with customers and sets the stage for interaction.

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REPEAT CUSTOMER

Extending the charm into the physical space invites customers to stay & keep coming back.

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FRANCHISE-READY

Planning for expansion from the start leaves Oki Momo well-positioned for multiple units.

 
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A little bit of charm goes a long way. A joyful approach can make big waves.

 

Need more convincing? Check out one of these success stories...