a rebranding that takes the cake
MY DELIGHT CUPCAKERY
MY DELIGHT CUPCAKERY
Mother/daughter team Melinda and Naomi Moreno broke into the boutique cupcake scene early on and made a decent name for themselves with a great product, but they were tired of taking a back seat to companies with killer branding, like Sprinkles. Naomi, a formally trained pastry chef from Le Cordon Bleu College of Culinary Arts, was no hobbyist turned shop-owner. This was her passion, and the brand needed be as impressive as her baking.
To capture the gourmet quality of Chef Naomi’s work, we shifted the focus from “cupcakery” to “My Delight,” implemented a bolder type treatment that recalls classic artisan bakeries, and added simple iconography to suggest that a My Delight creation is not just a cupcake, but edible poetry.
We supported the visual elements with carefully selected quotes from great writers, philosophers, and artists all speaking to the importance or role of delight in our lives to really drive home the idea that the My Delight brand is an emotionally-driven experience.
Promotional materials for holiday menus support the concept that My Delight makes any occasion a true event. Special flavor menu posters build anticipation and greeting card giveaways reward those who buy “delight” by the dozen.
Custom packaging builds excitement around the experience of indulging in My Delight creations.
In order to capture the My Delight experience online, our website redesign focused on…
By designing with mobile in mind from the start, the website ensures that mobile presentations are a top-notch experience.
A thoughtful redesign is a better reflection of exceptional product offerings.
A responsive design that communicates content and brand effectively entices customers.
Continuity of the branding in the social media realm increases followers and interaction.
A star doesn't shine if the stage isn't set properly. An exceptional product demands an exceptional brand.
Need more convincing? Check out one of these success stories...