welcome to the BrandMine™

Brand strategy and execution for restaurants and QSRs who are...

 

IN THE PLANNING PHASE

The Hotcakes BrandMine™ is your chance to come out swinging the moment you open the doors. We'll identify your opportunity to differentiate and own your competitive space regardless of how crowded it is.

READY FOR A REFRESH

If things have plateaued or you're simply ready to get past DIY beginnings, a BrandMine™ helps you figure out what the next steps are so you don't waste time and money.

STRUGGLING TO GROW

The BrandMine™ is the "ah-ha moment" you've been looking for. We'll discuss your challenges and uncover why customers might be hungry for more. We'll identify opportunities for improvement and create a plan of action.

GEARING UP TO FRANCHISE

The BrandMine™ is your opportunity to get ahead of the game. Your menu may be killing it in your local market, but let's find out if your brand is ready to go national—or global—and how to make you the one worth investing in.


 
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GET READY TO unearth your true brand

The BrandMine™ includes a 1-2 hour interview and documentation that articulates your strategic opportunities and a detailed plan of action to implement.

$375

Cost can be applied to any BrandBake™.

 
 
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"The feedback we’ve gotten so far from everyone (customers, press, investors) has been so positive, we’re already making plans for more stores. Not bad for only being open six months."

Adam Caldwell, VP and Co-founder, Menchie's Frozen Yogurt

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Customers say they keep coming back because they love spending time in the atmosphere here. People universally praise your design work. We field a dozen or so inquiries a day as to whether or not we’re a chain.

John Yeh, Co-owner, Oki Momo Asian Grill

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"You put so much into opening a restaurant, why wouldn’t you invest in something that greatly increases your odds? The branding and design you did is a huge part of our success."

Gus Prentzas, President and CEO, Fresk'o Yogurt