Brand strategy + design for people who feed people

Food is love




Restauranteurs Fasil and Zewditu wanted to introduce Ethiopian food to the people of Durham, North Carolina, but there were a lot of cultural hurdles to overcome. Instead of trying to conform to American cultural norms, they wanted to help people embrace the differences by telling more of the backstory to Ethiopian dining. 


Good branding makes people feel welcome instead of hesitant to try something new. Create warmth before they even set foot in the door.


Need more convincing? Check out one of these success stories...