Brand strategy + design for people who feed people

cheeky frozen dessert shop gets a rebrand to suit

Get Shaved

 
 
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Challenge

Kristin and Pat Roskowick owned a Hawaiian shave ice shop and truck in Southern California with a playful name and delightful product. But their branding just wasn’t delivering an experience to match—nor was it consistent.

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supporting cast

We were originally engaged to do a website redesign and create “flavor” characters that would capture the brand spirit. Their top three flavor combos were chosen to be represented: Sour Puss, Monkey Brains, and Let Them Eat Cake.

 
 
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a like-ly story

When the new characters and style were revealed, the attention was almost immediate. Facebook fans began asking for merchandise with the characters before it was even created!

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the real deal

When creating an experience for a store like Get Shaved, it’s important to live up to the playfulness of the name on the door. But the design didn’t have to be an expensive undertaking. We used simple vinyl graphics and readily available materials wherever we could. Graffiti-like wall graphics and corrugated metal accents create a fun street vibe that speaks to the story, not the budget.

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Results

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GOING BEYOND ICE

A stronger brand has enabled them to introduce private label product and merchandise.

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MORE LOCATIONS

Get Shaved has chosen to remain a company-owned chain with four locations and counting.

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INCREASED ENGAGEMENT

Increased likes and interaction including requests for branded product and private parties.

 
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You don't have to be a children's brand to bring out the kid in everyone.

 

Need more convincing? Check out one of these success stories...