Kristin and Pat Roskowick owned a Hawaiian shave ice shop and truck in Southern California with a playful name and delightful product. But their branding just wasn’t delivering an experience to match—nor was it consistent.
We were originally engaged to do a website redesign and create “flavor” characters that would capture the brand spirit. Their top three flavor combos were chosen to be represented: Sour Puss, Monkey Brains, and Let Them Eat Cake.
The success of the flavor characters led the Roskowicks to engage us in a more comprehensive rebranding. We gave the logo a refresh that would be more readable and usable in a variety of needs from signage to packaging to website and more.
With the style of the characters worked out and the identity up to par, we were able to address the online and physical experiences.
the real deal
When creating an experience for a store like Get Shaved, it’s important to live up to the playfulness of the name on the door. But the design didn’t have to be an expensive undertaking. We used simple vinyl graphics and readily available materials wherever we could. Graffiti-like wall graphics and corrugated metal accents create a fun street vibe that speaks to the story, not the budget.
Wow! It looks amazing! You completely nailed our style and vibe.
—Kristin Roskowick, VP + Co-founder
GOING BEYOND ICE
A stronger brand has enabled them to introduce private label product and merchandise.
Get Shaved has chosen to remain a company-owned chain with four locations and counting.
Increased likes and interaction including requests for branded product and private parties.
You don't have to be a children's brand to bring out the kid in everyone.
Need more convincing? Check out one of these success stories...