Brand strategy + design for people who feed people

Brand strategy for people who feed people.

 
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from satisfactory to smashing it.

Independent restaurants have it tough. Competition is everywhere, whether they're competitors with serious talent and vision or simply big chains with even bigger budgets. How do you stand a chance? By making your brand connect in a bigger way. By creating a distinctive experience that leaves an obsessive few shouting your name from the rooftops instead of leaving the masses feeling “meh.” You grow strong from the core and let the haters go to the chains. There’s room for all in this game, but you can’t make hotcakes without breaking a few eggs.

 
I told Danna [Menchie’s President] to just get the doors open, get money coming into the store, then invest in design. I’m so glad she didn’t listen to me.
— ELIE BALAS, ADVISOR TO MENCHIE'S FROZEN YOGURT

If you have to remind people to "shop local," you're doing it wrong.

Are you ready to be the destination not the convenience?

 
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#instahot